Burberry · 2021 · Aurélien Guichard

Hero

Mid-range$$, 2 of 5
Burberry asks $140 for 100 ml
100 ml$140

The houseFor men

From lightest to strongest

Fresh bergamot and juniper with black pepper over a deep, resinous cedarwood base.

Burberry says

You’ll smell cedarwood oils, juniper, black pepper and bergamot.

More from Burberry’s description

It also mentions Cedarwood oils from the Appalachians, the Atlas Mountains and the Himalayas.

The house’s page

Press one to keep this perfume on your shelf.

The drawn Hero bottle

When you spray ittop notes

As it settlesheart notes

What staysdry-down notes

Hero’s scent picture, a draft: cedar, juniper, black pepper, bergamot, oakmoss, coumarin (new-mown hay) drawn so far; dashed outlines where nothing is drawn yet

When you spray ittop notes

Hero, when you spray it: Juniper, Black pepper, Bergamot

As it settlesheart notes

Hero, as it settles: Geraniol (rose)

What staysdry-down notes

Hero, what stays: Cedar, Oakmoss, Coumarin (new-mown hay)

What’s inside it

What Burberry names

Cedarwood oilsJuniperBlack pepperBergamotCedarwood oils from the Appalachians, the Atlas Mountains and the Himalayas

What the label names

9 scent ingredients on the label, familiar names first.

A label must name certain ingredients, most of them ones that can cause allergies; some houses print more. It is never the whole recipe.

2 citrus1 herbs & lavender2 florals1 sweet1 spices1 powder1 earth & moss

Citrus2

LimoneneCitral

Herbs & lavender1

Linalool

Florals2

CitronellolGeraniol (rose) (rose)

Sweet1

Coumarin (new-mown hay)

Spices1

Eugenol

Powder1

alpha-Isomethyl ionone (powder puff)

Earth & moss1

Oakmoss absolute
10 more lines on the label, not there for the smell

Not for the smell10

AlcoholWaterOctinoxate (a UV filter)A light stabiliserDisodium EDTABHT (keeps it fresh)Ci 14700Ci 60730Ci 19140Diethylamino hydroxybenzoyl hexyl benzoate, not in Ingredients yet

The label, as printed on the house’s page

Our match of the notes

Shares its notes

IthaqueMemo Paris · shares cedar (Atlas cedar), juniper, black pepper and bergamotabout $287 for 75 ml
Drunk LoversBORNTOSTANDOUT · shares cedar (Atlas cedar), juniper, black pepper and bergamot$320 for 100 ml · about twice Hero’s $140
Fathom VBeauFort London · shares cedar (Atlas cedar), juniper and black pepper$264 for 50 ml
See 5 more25 more share half its notes
Irish LeatherMemo Paris · shares cedar (Atlas cedar), juniper and black pepper$350 for 75 ml
Ombré Leather ReserveTom Ford · shares cedar (Atlas cedar), juniper and black pepper$300 for 100 ml · about twice Hero’s $140
Gypsy WaterByredo · shares juniper, black pepper and bergamot$330 for 100 ml · about twice Hero’s $140
DecisionAmouage · shares cedar (Atlas cedar), juniper and bergamot$395 for 100 ml
Aromatic SageAlbait Aldimashqi · shares cedar (Atlas cedar), juniper and bergamot
See 5 more20 more share half its notes
Eternal KarstAesop · shares cedar (Atlas cedar), juniper and bergamot$360 for 100 ml
YeahMaison Alhambra · shares cedar (Atlas cedar), juniper and bergamot$24.79 for 100 ml · about a fifth of Hero’s $140
French LeatherMemo Paris · shares cedar (Atlas cedar), juniper and bergamotabout $287 for 75 ml
Aspen CologneCoty · shares cedar (Atlas cedar), juniper and bergamot
Odyssey MegaArmaf · shares cedar (Atlas cedar), juniper and bergamot$45 for 100 ml · about a third of Hero’s $140
See 5 more15 more share half its notes
Decision 42Amouage · shares cedar (Atlas cedar), juniper and bergamot$550 for 100 ml
French LoverFrédéric Malle · shares cedar (Atlas cedar), juniper and bergamot$370 for 100 ml
Incense 01Swiss Arabian · shares cedar (Atlas cedar), juniper and bergamot$68 for 50 ml · about the same as Hero’s $140
Fakhar BlackLattafa · shares cedar (Atlas cedar), juniper and bergamotabout $29 for 100 ml · about a fifth of Hero’s $140
Elysium Pour HommeRoja Parfums · shares cedar (Atlas cedar), juniper and bergamot$380 for 100 ml
See 5 more10 more share half its notes
Colonia C.L.U.B.Acqua di Parma · shares cedar (Atlas cedar), black pepper and bergamotabout $208 for 100 ml
Oud for GraceInitio · shares cedar (Atlas cedar), black pepper and bergamot$435 for 90 ml
Wild VetiverCreed · shares cedar (Atlas cedar), black pepper and bergamot$510 for 100 ml
Bad BoyCarolina Herrera · shares cedar (Atlas cedar), black pepper and bergamot$168 for 150 ml · about the same as Hero’s $140
Figue BlancheVersace · shares cedar (Atlas cedar), black pepper and bergamotabout $427 for 100 ml
See 5 more5 more share half its notes
L'HommeYSL · shares cedar (Atlas cedar), black pepper and bergamot$149 for 100 ml · about the same as Hero’s $140
WonderwoodComme des Garçons · shares cedar (Atlas cedar), black pepper and bergamot$160 for 100 ml · about the same as Hero’s $140
SalvoMaison Alhambra · shares cedar (Atlas cedar), black pepper and bergamot$24 for 100 ml · about a fifth of Hero’s $140
Amber WoodAjmal · shares cedar (Atlas cedar), black pepper and bergamot$169 for 100 ml · about the same as Hero’s $140
For Men IntenseBentley · shares cedar (Atlas cedar), black pepper and bergamot
More from Burberry16 more perfumes

Matched by the notes each house names. A shared note is not a promise they smell alike.