Celebrity house · United States · Since 2005

Sarah Jessica Parker

United States

An actress's perfume line led since 2005 by Lovely, a soft musky amber, and the long run of Lovely flankers built on it.

Sarah Jessica Parker launched her first perfume, Lovely, with Coty in 2005, and followed it with Covet in 2007. The Lovely Distribution Company, British, has held her licence since at least 2016.

Owned by

Sarah Jessica Parker's own name; The Lovely Distribution Company (Nirvana Brands, UK, since 2023) makes the perfumes under licence, since at least 2016 (Coty from 2005). Checked October 2026.

Where this comes from

The sentence · beautymatter.comThe story · en.wikipedia.org · nstperfume.com · fashionunited.comOwned by · fashionunited.com · nstperfume.comThe perfumes that made it · en.wikipedia.org · nstperfume.com

One of its perfumes is here.

Here

1 perfume · the best known first

Lovely2005 · Eau de ParfumBright mandarin, bergamot and lavender with a boozy apple note, over patchouli and orchid, settling into cedar, amber and musk.

Its perfumers here: Clément Gavarry and Laurent Le Guernec.