Fashion house · Italy · Since 1978

Diesel

Italy

An Italian denim label whose L'Oréal-made perfumes are best known for Only The Brave, the men's scent in a clenched-fist bottle.

Renzo Rosso bought into the jeans maker Moltex in 1978 and renamed it Diesel; it now belongs to his OTB group. L'Oréal took the perfume licence in 2006, launching Fuel for Life in 2007 and Only The Brave in 2009.

Owned by

OTB, the holding company of founder Renzo Rosso; L'Oréal makes the perfumes under licence, since 2006. Checked October 2026.

Where this comes from

The sentence · loreal.com · en.wikipedia.orgThe story · en.wikipedia.org · web.archive.org · loreal.comOwned by · en.wikipedia.org · web.archive.orgThe perfumes that made it · en.wikipedia.org · loreal.com · highxtar.com · nstperfume.com

1 of the 9 perfumes its own site lists is here.

Here

1 perfume · A to Z

Only Desire2026 · Eau de Parfum · For women · Premium $$$Bergamot, pear and a metallic aldehyde sparkle over jasmine, rum and vanilla orchid, melting into vanilla, praline and ambery woods.

Its perfumers here: Nelly Hachem-Ruiz and Paul Guerlain.