Indie house · 
United States · Since 2016
DedCool
United States
Clean, genderless, layerable perfumes from Los Angeles, led by the musky Milk and Xtra Milk, with matching laundry detergent.
Carina Chaz started DedCool in 2016 in her college dorm room, selling her scents through Instagram. Still led by her, it now sells perfume, laundry detergent and home scents through Sephora and other shops.
Owned by
Founder-led and independent, with a minority stake held by Sandbridge Capital. Checked October 2026.
Where this comes from
The sentence · dedcool.com · glossy.coThe story · glossy.co · dedcool.comOwned by · glossy.co · dedcool.comThe perfumes that made it · dedcool.com · hypebae.com
1 of the 14 perfumes its own site lists is here.
Here
1 perfume · the best known first
