Perfume house · 
France · Since 2015
Initio Parfums Privés
France
Potent perfumes the house says are built to stir mood and desire; Oud for Greatness and Side Effect are its best sellers.
Initio was unveiled in 2015 by the group Julien Sprecher founded, which also makes Parfums de Marly, selling perfumes it says act on mood and desire. Advent International has controlled the group since 2023.
Owned by
Artessence Group, controlled by the investment firm Advent International since 2023; founder Julien Sprecher keeps a minority. Checked September 2026.
Where this comes from
The sentence · initioparfums.com · perfumesociety.orgThe story · beautymatter.com · perfumesociety.org · cosmeticsbusiness.comOwned by · cosmeticsbusiness.com · initioparfums.comThe perfumes that made it · cosmeticsbusiness.com
22 of the 22 perfumes its own site lists are here.
In many of its perfumes
Best known
Side Effect2016 · Eau de ParfumUnisex · wearers say menA sweet, boozy spiced tobacco: rum and cinnamon over sandalwood.
Oud for Greatness2018 · Eau de ParfumUnisex · wearers say anyoneA dark, smoky oud with saffron, lavender and patchouli.
Can't Get Enough2025 · Eau de ParfumUnisexA caramel-sweet rose sharpened with pink pepper.
Lift Me Up2025 · Extrait de ParfumUnisex · wearers say anyoneA sunny, creamy floral of ylang-ylang and magnolia on tonka, vanilla and musk.
Wild Rush2026 · Eau de ParfumUnisex · wearers say menA sweet aromatic fougère of lavender, caramel and red berries.
Atomic Rose2019 · Eau de ParfumUnisex · wearers say anyoneA loud, jammy rose with jasmine, drying down on vanilla.
Absolute Aphrodisiac2015 · Eau de ParfumUnisex · wearers say menA creamy vanilla amber with white flowers and a warm animal edge from castoreum.
Musk Therapy2021 · Extrait de ParfumUnisex · wearers say womenA clean, fruity white musk with citrus and blackcurrant over creamy sandalwood.All 22 here
22 perfumes · the best known first
Side Effect2016 · Eau de Parfum · Unisex · wearers say men · Top luxury $$$$$A sweet, boozy spiced tobacco: rum and cinnamon over sandalwood.Oud for Greatness2018 · Eau de Parfum · Unisex · wearers say anyone · Top luxury $$$$$A dark, smoky oud with saffron, lavender and patchouli.Can't Get Enough2025 · Eau de Parfum · Unisex · Top luxury $$$$$A caramel-sweet rose sharpened with pink pepper.Lift Me Up2025 · Extrait de Parfum · Unisex · wearers say anyone · Top luxury $$$$$A sunny, creamy floral of ylang-ylang and magnolia on tonka, vanilla and musk.Wild Rush2026 · Eau de Parfum · Unisex · wearers say men · Top luxury $$$$$A sweet aromatic fougère of lavender, caramel and red berries.Atomic Rose2019 · Eau de Parfum · Unisex · wearers say anyone · Top luxury $$$$$A loud, jammy rose with jasmine, drying down on vanilla.Absolute Aphrodisiac2015 · Eau de Parfum · Unisex · wearers say men · Top luxury $$$$$A creamy vanilla amber with white flowers and a warm animal edge from castoreum.Musk Therapy2021 · Extrait de Parfum · Unisex · wearers say women · Top luxury $$$$$A clean, fruity white musk with citrus and blackcurrant over creamy sandalwood.No sales evidence yet for the 14 below, so A to Z
Addictive Vibration2016 · Eau de Parfum · Unisex · Top luxury $$$$$A honeyed floral: orange blossom and apple blossom on vanilla and musk.
Blessed Baraka2015 · Eau de Parfum · Unisex · Top luxury $$$$$A soft, milky sandalwood and musk with white flowers and vanilla.
High Frequency2016 · Eau de Parfum · Unisex · Luxury $$$$A creamy white floral of magnolia and jasmine with almond and powdery heliotrope.
Magnetic Blend 72015 · Eau de Parfum · Unisex · wearers say anyone · Luxury $$$$A quiet, woody skin musk.
Mystic Experience2015 · Eau de Parfum · Unisex · Luxury $$$$A dark roasted-coffee musk with vanilla and patchouli.
Narcotic Delight2024 · Eau de Parfum · Unisex · Top luxury $$$$$A boozy cherry and cognac with pepper, tobacco and vanilla.
Oud for Grace2026 · Eau de Parfum · Unisex · Top luxury $$$$$A sweet, woody oud with praline, vanilla and black pepper.
Oud for Greatness Neo2024 · Eau de Parfum · Unisex · wearers say men · Top luxury $$$$$A brighter, fresher Oud for Greatness, with bergamot, lavender and fir balsam.
Oud for Happiness2021 · Eau de Parfum · Unisex · wearers say anyone · Top luxury $$$$$A gentle oud lifted by bergamot, ginger and liquorice.
Paragon2022 · Extrait de Parfum · Unisex · wearers say anyone · Top luxury $$$$$A fresh, smoky herbal wood of sage, lavender and palo santo over sandalwood.
Power Self2025 · Extrait de Parfum · Unisex · wearers say women · Top luxury $$$$$A clean, musky floral of osmanthus, white rose and magnolia over ambrox and cedar.
Psychedelic Love2017 · Eau de Parfum · Unisex · Top luxury $$$$$A powdery rose with myrrh, almond-like heliotropin and vanilla.
Rehab2018 · Extrait de Parfum · Unisex · wearers say anyone · Top luxury $$$$$A clean lavender-and-woods fougère with patchouli and musk.
Sugar Blast2026 · Eau de Parfum · Unisex · wearers say women · Top luxury $$$$$A coconut-and-lavender gourmand with praline and rum.Its perfumers here: Jordi Fernandez, Alexandra Kosinski, Alberto Morillas, Maurice Roucel and Pierre-Constantin Guéros. 18 of its 22 don’t name one yet.