Indie house · United States · Since 2015

Phlur

United States

Soft, skin-close American perfumes and body mists sold online, best known for the musky Missing Person and the creamy Vanilla Skin.

Phlur began in 2015 as an online fragrance brand known for listing its ingredients. In 2021 new owners brought in creative director Chriselle Lim, and its 2022 relaunch scent, Missing Person, sold out in five hours. TSG Consumer agreed to buy it in 2025.

Owned by

TSG Consumer Partners, an investment firm, since 2025, with its creative director Chriselle Lim keeping a stake. Checked October 2026.

Where this comes from

The sentence · web.archive.org · cosmeticsbusiness.comThe story · glossy.co · web.archive.org · tsgconsumer.comOwned by · tsgconsumer.comThe perfumes that made it · web.archive.org

2 of its perfumes are here.

All 2 here

Find in this list

2 perfumes · the best known first

Vanilla Skin2024 · Eau de Parfum · Unisex · Premium $$$Pink pepper, apple and sugar over lily, jasmine and soft woods, sinking into vanilla, benzoin resin, sandalwood and smoky oud.

No sales evidence yet for the 1 below, so A to Z

Rose Whip2025 · Eau de Parfum · Premium $$$Pink pepper and blackcurrant over velvety rose, honeyed osmanthus and nutmeg, settling into amber, cashmere woods and musk.

Its perfumers here: Clement Gavarry, Constance Georges-Picot.