Perfume house · 
Turkey · Since 2012
Nishane
TurkeySay it nee-shah-NEH · Turkish for 'mark' or 'symbol'
Niche perfumes from Istanbul, sold mostly as strong extraits; Hacivat, a sharp pineapple-and-oakmoss scent from 2017, is its best seller.
Murat Katran, a steel export manager who discovered oud on trips to the Gulf, and hotelier Mert Güzel founded Nishane in Istanbul in 2012 with their own money. It now sells worldwide and projects $150–200 million in 2026 revenue.
Owned by
Independent: owned by its founders, Mert Güzel and Murat Katran, with Turkish investor Maxis holding an undisclosed stake. Checked September 2026.
Where this comes from
The sentence · beautymatter.com · esquire.com.auThe story · beautymatter.comOwned by · beautymatter.comThe perfumes that made it · luckyscent.com
6 of the 40 perfumes its own site lists are here.
In many of its perfumes
Best known
Hacivat2017 · Extrait de ParfumUnisexSparkling pineapple, bergamot and grapefruit over jasmine, patchouli and cedar, drying to clean woods and green, earthy oakmoss.
Hundred Silent Ways2016 · Extrait de ParfumUnisexSoft peach and mandarin with creamy tuberose, opening onto jasmine, gardenia and powdery iris, settling into vanilla, sandalwood and vetiver.
Ani2019 · Extrait de ParfumUnisexZingy ginger, bergamot and pink pepper over blackcurrant, rose and cardamom, melting into rich vanilla with resin, woods and musk.
Wūlóng Chá2015 · Extrait de ParfumUnisex · wearers say anyoneTangy orange, mandarin, bergamot and lemony litsea over oolong tea with a pinch of nutmeg, drying to fig and musk.
Fan Your Flames2016 · Extrait de ParfumUnisexCreamy coconut and boozy rum over sweet tobacco and tonka bean, settling onto cedar and earthy oakmoss.
Nefs2019 · Extrait de ParfumUnisexGolden honey, saffron, fig and violet over rose, apricot-like osmanthus and jasmine, sinking into whiskey, oud, leather, amber and vanilla.All 6 here
6 perfumes · the best known first
Hacivat2017 · Extrait de Parfum · Unisex · Luxury $$$$Sparkling pineapple, bergamot and grapefruit over jasmine, patchouli and cedar, drying to clean woods and green, earthy oakmoss.Hundred Silent Ways2016 · Extrait de Parfum · Unisex · Luxury $$$$Soft peach and mandarin with creamy tuberose, opening onto jasmine, gardenia and powdery iris, settling into vanilla, sandalwood and vetiver.Ani2019 · Extrait de Parfum · Unisex · Luxury $$$$Zingy ginger, bergamot and pink pepper over blackcurrant, rose and cardamom, melting into rich vanilla with resin, woods and musk.Wūlóng Chá2015 · Extrait de Parfum · Unisex · wearers say anyone · Luxury $$$$Tangy orange, mandarin, bergamot and lemony litsea over oolong tea with a pinch of nutmeg, drying to fig and musk.Fan Your Flames2016 · Extrait de Parfum · Unisex · Luxury $$$$Creamy coconut and boozy rum over sweet tobacco and tonka bean, settling onto cedar and earthy oakmoss.Nefs2019 · Extrait de Parfum · Unisex · Top luxury $$$$$Golden honey, saffron, fig and violet over rose, apricot-like osmanthus and jasmine, sinking into whiskey, oud, leather, amber and vanilla.Its perfumers here: Cécile Zarokian. 5 of its 6 don’t name one yet.