Arabian perfume house · 
United Arab Emirates · Since the 1980s
Lattafa
United Arab Emirates
Low-priced Arabian-style perfumes, rich and often sweet, led by Yara and Khamrah, that spread worldwide through TikTok.
Sheikh Shahid Ahmad came to Dubai from Pakistan, worked thirteen years in his uncle's perfume shop, and started Lattafa with Shoaib Iqbal in the 1980s. It is now a third-generation family business selling in over 120 countries. Trade press and wearers compare several of its perfumes with famous designer ones; Lattafa itself never names another brand’s perfume.
Owned by
Privately owned by its founding family; no public filing names its shareholders. Checked September 2026.
Where this comes from
The sentence · lattafa-usa.com · en.wikipedia.orgThe story · gulfnews.com · lattafa-usa.com · lattafa.comHow it is received · beautymatter.com · lattafa-usa.comOwned by · gulfnews.com · lattafa.comThe perfumes that made it · lattafa.com · lattafa-usa.com
27 of the 154 perfumes its own site lists are here.
In many of its perfumes
Best known
Yara2020 · Eau de ParfumFor womenTangerine, almond-soft heliotrope and orchid over sweet tropical fruit, resting on vanilla, sandalwood and musk.
Asad2021 · Eau de ParfumFor menBlack pepper, pineapple and tobacco over coffee and powdery iris, drying to vanilla, amber resins and dry woods.
Khamrah2022 · Eau de ParfumUnisexCinnamon, nutmeg and bergamot over sticky dates, praline and tuberose, drying to roasted tonka, vanilla, myrrh and resin.
Angham2024 · Eau de ParfumUnisexMandarin, ginger and pink pepper over praline, cocoa and lavender, settling into vanilla, amber and musk.
Eclaire2024 · Eau de ParfumUnisexCaramel, sweet milk and sugar over honey and white flowers, settling into vanilla, praline and musk.
Asad Bourbon2024 · Eau de ParfumUnisexPink pepper, lavender and mirabelle plum over cocoa and nutmeg, drying to bourbon vanilla, amber and vetiver.
Yara Candy2024 · Eau de ParfumFor womenGreen mandarin and blackcurrant over strawberry fizz candy and gardenia, resting on vanilla syrup, sandalwood and musk.
His Confession2024 · Eau de ParfumFor menMandarin, cinnamon and lavender over powdery iris and cypress, drying to vanilla, tonka, incense, cedar and patchouli.All 27 here
27 perfumes · the best known first
Yara2020 · Eau de Parfum · For women · Budget $Tangerine, almond-soft heliotrope and orchid over sweet tropical fruit, resting on vanilla, sandalwood and musk.Asad2021 · Eau de Parfum · For men · Budget $Black pepper, pineapple and tobacco over coffee and powdery iris, drying to vanilla, amber resins and dry woods.Khamrah2022 · Eau de Parfum · Unisex · Budget $Cinnamon, nutmeg and bergamot over sticky dates, praline and tuberose, drying to roasted tonka, vanilla, myrrh and resin.Angham2024 · Eau de Parfum · Unisex · Budget $Mandarin, ginger and pink pepper over praline, cocoa and lavender, settling into vanilla, amber and musk.Eclaire2024 · Eau de Parfum · Unisex · Budget $Caramel, sweet milk and sugar over honey and white flowers, settling into vanilla, praline and musk.Asad Bourbon2024 · Eau de Parfum · Unisex · Budget $Pink pepper, lavender and mirabelle plum over cocoa and nutmeg, drying to bourbon vanilla, amber and vetiver.Yara Candy2024 · Eau de Parfum · For women · Budget $Green mandarin and blackcurrant over strawberry fizz candy and gardenia, resting on vanilla syrup, sandalwood and musk.His Confession2024 · Eau de Parfum · For men · Budget $Mandarin, cinnamon and lavender over powdery iris and cypress, drying to vanilla, tonka, incense, cedar and patchouli.
Yara Tous2023 · Eau de Parfum · For women · Budget $Juicy mango, passionfruit and coconut over jasmine, heliotrope and orange blossom, drying down to vanilla, musk and soft woods.
Angham Second SongEau de Parfum · For women · Budget $Bergamot and pear blossom over orange blossom, peony and praline, ending on vanilla, tonka, musk and salty ambergris-like woods.
Khamrah DukhanEau de Parfum · Unisex · Budget $Warm spice and mandarin over incense, resinous labdanum, orange blossom and patchouli, drying to tobacco, praline, amber and tonka.No sales evidence yet for the 16 below, so A to Z
Ana AbiyedhEau de Parfum · Unisex · Budget $Bright orange and bergamot over juicy pear and vanilla, drying down to soft musk and dry amber.
Ana Abiyedh Rouge2016 · Eau de Parfum · For women · Budget $Crisp nashi pear, kumquat and bergamot over caramel and geranium, settling onto ambergris, musk and oakmoss.
Bade'e Al Oud AmethystEau de Parfum · Unisex · Budget $Spicy pink pepper and fresh bergamot over Turkish and Bulgarian roses and jasmine, warming to oud, amber and vanilla.
Bade'e Al Oud Honor & Glory2023 · Eau de Parfum · Unisex · Budget $Caramelised pineapple over turmeric, cinnamon, black pepper and benzoin, drying down to vanilla, sandalwood and moss.
Bade'e Al Oud Oud for Glory2020 · Eau de Parfum · Unisex · Budget $Warm saffron, nutmeg and lavender over dark, resinous oud and earthy patchouli, finishing on musk.
Fakhar BlackEau de Parfum · For men · Budget $Fresh bergamot over violet, sage and geranium, drying down to tonka, patchouli and dry woods.
Haya2022 · Eau de Parfum · For women · Budget $Pink champagne, strawberry and blood orange over gardenia, jasmine and vanilla orchid, drying down to praline, amber and sandalwood.
Khamrah Qahwa2023 · Eau de Parfum · Unisex · Budget $Warm ginger, cinnamon and cardamom over praline, candied fruit and white flowers, settling into coffee, tonka, benzoin and vanilla.
Khamrah Waha2026 · Eau de Parfum · Unisex · Budget $Bergamot, yuzu, juniper and ginger over iris, cucumber, sage and sea salt, settling into warm woods, tonka, vanilla and musk.
NebrasEau de Parfum · Unisex · Budget $Red berries and mandarin over vanilla, cocoa and rose, ending in sweet tonka, amber, musk and sugar.
Opulent DubaiEau de Parfum · Unisex · Budget $Lemon, grapefruit, ginger and mango over jasmine, violet and cedar, drying down to ambergris, oakmoss and benzoin.
Qaed Al Fursan2016 · Eau de Parfum · Unisex · Budget $Saffron and pineapple over jasmine and resinous fir balsam, drying to oud, cedar and amber.
Qimmah for Women2022 · Eau de Parfum · For women · Budget $Almond and coffee over jasmine and tuberose, drying down to cocoa, vanilla and sandalwood with a warm tonka sweetness.
Teriaq Intense2024 · Eau de Parfum · Unisex · Mid-range $$Bergamot and saffron over boozy plum liqueur and cinnamon, settling into tonka bean, amber and benzoin.
Tharwah GoldEau de Parfum · For women · Budget $Lavender and bergamot over sweet jasmine and orange blossom, drying down to vanilla, vetiver and warm amber.
Yara MoiEau de Parfum · For women · Budget $Juicy pear, blackcurrant and pink pepper over creamy tuberose, jasmine and almond, settling into vanilla, patchouli and velvety woods.Its perfumers here: Jordi Fernández, Quentin Bisch. 25 of its 27 don’t name one yet.