Maison Francis Kurkdjian · 2022 · Francis Kurkdjian

724

Luxury$$$$, 4 of 5

The houseUnisex

VersionEau de Parfum

Fizzy, clean-laundry aldehydes and bergamot over jasmine, sweet pea and mock orange, settling on creamy sandalwood and white musk.

The drawn 724 bottle

Top noteswhen you spray it

Heartas it settles

Dry-downwhat stays

724’s scent picture, a draft: sandalwood, aldehydes, bergamot, white flowers, jasmine, musks drawn so far; dashed outlines where nothing is drawn yet

Top noteswhen you spray it

724, top notes: Aldehydes, Bergamot, Sweet orange

Heartas it settles

724, heart: White flowers, Jasmine, Sweet pea, Freesia, Lily of the valley

Dry-downwhat stays

724, dry-down: Sandalwood, Musks, White musk, Iso E Super (pencil shavings on velvet)

What’s inside it

What the label names

18 scent ingredients on the label, familiar names first.

A label must name certain ingredients, most of them ones that can cause allergies; some houses print more. It is never the whole recipe.

6 citrus4 herbs & lavender5 florals2 woods1 musks

7 more lines on the label, not there for the smell

Not for the smell7

AlcoholWaterTriethyl citrateAvobenzone (a UV filter)Benzyl benzoateBenzyl alcoholPentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, not in Ingredients yet

The label, as printed on the house’s page

Our match of the notes

Shares its notes

KaafAhmed Al Maghribi · shares sandalwood, jasmine, sweet orange, lily of the valley and 1 moreabout $35 for 100 ml · about a tenth of 724’s $275
Cashmere MistDonna Karan · shares sandalwood, bergamot, jasmine, cashmere knit and 1 more$130 for 100 ml · about a third of 724’s $275
For Her Pure Musc BlancNarciso Rodriguez · shares aldehydes, bergamot, jasmine, cashmere knit and 1 more
More from Maison Francis Kurkdjian13 more perfumes

Matched by the notes each house names. A shared note is not a promise they smell alike.